Amitabh Bachhan, McDonald’s and Grammys get into ‘digital art’ - NFT

 Bollywood’s Shehenshah, Amitabh Bachhan recently released his NFT collection ’Madhushala’ for auctioning and it already had the highest bid at $520,000 on day 1. The auction is to go until 4th November and could be one of India’s biggest auctions till date as it contains Amitabh Bachhan’s vintage film posters signed by him, hand-painted film posters and a recording of his father’s iconic poem ‘Madhushala’. After Amitabh Bachhan, many Bollywood celebrities entered the NFT space including Rajnikanth, Salman Khan, Sunny Leone, Manish Malhotra, etc. International fast-food chain giant McDonald’s also announced an NFT giveaway to celebrate 40 year anniversary of its very popular item McRib. Prior to this Burger King and TacoBell have also entered the NFT space. The most popular music awards, Grammys have also announced to release and auction NFTs for the next 3 years of Grammys Awards and the portion of the fund will go to scholarship funds.